Orbital ATK Vice President Barron Beneski has proposed using decommissioned intercontinental ballistic missiles (such as the Peacekeeper above) for new purposes. It makes a lot of sense, particularly for a company that lacks its own rockets. Orbital ATK was using old Soviet-era rockets until one exploded. Now its Cygnus cargo ship resupplying the International Space Station is hooking a ride on competitor rockets.
Of course, no good idea goes unopposed, and Virgin Galactic is trying to spike this idea because Orbital ATK may become a competitor.
This is the other side of private sector space competition - everyone wants to have the best rocket and not really share the profits. Left to itself, we will be back to the huge space companies with few new ideas. I think the decommissioning idea is a good one - reuse old rockets for space purposes and allow the Air Force to unload some inventory that is expensive to maintain. And these rockets can be sold to any party, not just Orbital ATK, to maintain a level playing field.