I guess Elon Musk never received the memo because he is gunning for Mars (while also doing quite well with LEO having just won a USAF contract).
Here are a few messages about his new Dragon 2 capsule, also labeled the Red Dragon, that he hopes to land on Mars in 2018.
Elon Musk Retweeted
Planning to send Dragon to Mars as soon as 2018. Red Dragons will inform overall Mars architecture, details to come
I don't want to be someone who bets against Mr. Musk and I hope can make it happen as the race for the Red Planet continues. Unfortunately, it seems the Europeans and Russians are delaying their ExoMars mission until 2020, so the field is open for SpaceX yet the path is still perilous.Dragon 2 is designed to be able to land anywhere in the solar system. Red Dragon Mars mission is the first test flight.