No, this is not a new reusable rocket designed by Boeing. It is the name of an asteroid that missed the earth by 269,000 miles last month - appoximately the distance between the Earth and the Moon. The half-mile wide asteroid was first spotted back in 2004 (hence its name). If you missed it this time don't you worry. It will be back another 10 times over the next century (the rest being near misses as well, or so we hope).